CEO Message

当社グループは、「ネット × リアルで新しいサービスを」という経営理念のもと、IT の技術力を通じてイノベーションを創造し、業績の向上と業容の拡大を図り企業価値の最大化に努めております。

この度は、当社 TATERU Apartment 事業における一連の問題により、関係者の皆さまには多大なるご迷惑とご心配をおかけしておりますことを、深くお詫び申しあげます。 今後は、再発防止策を確実に実施するとともに役職員のコンプライアンス意識を徹底し、全社一丸となって信頼回復に努めてまいります。 皆さまには引き続き、倍旧のご支援、並びにご鞭撻を賜りますよう、よろしくお願い申しあげます。

2019年 6月
代表取締役CEO
古木 大咲

Our History
Trends in sales from foundation We have established a management philosophy of New service with Internet × Real, through the operation of our own apartment management platform "TATERU Apartment", from the provision of land information to the planning, construction and leasing management of design apartments , We offer one stop service.
Sales Trend since Establishment
*From the fiscal year ended December 31, 2006 to the fiscal year ended December 31, 2009, we have not received audits by KPMG AZSA LLC.
Lessons from the Bankruptcy of Lehman Brothers
Establishment Period 2006-2007
We designed a unique mechanism for apartment sales by focusing on SEO measurement as a tool to attract customers.
With the aspiration to change the real estate industry by integrating the Internet in the business, we founded investors cloud co., ltd. in 2006. At the beginning, we worked to attract customers through the website in which SEO (Search Engine Optimization) was thoroughly implemented, and created a unique IT framework that enables us to sell apartments efficiently. We promoted a new concept that had never been seen before in the real estate industry, that is, the provision of one-of-a-kind designer apartments, with a theme of creating “fine and stylish space all over the world.” The number of owners continued to grow during the period of 2006 to 2007, along with net sales.
Revolutionary period 2008-2010
We saw the light in the greatest crisis caused by the collapse of Lehman Brothers and construct one-stage distribution model and inventory-free management style.
Affected by the worldwide financial crisis triggered by the collapse of Lehman Brothers occurred on September 15, 2008, the Company experienced a sustained fall of demand while the amount of debt remained high. However, we never gave in. We completely reconfigured our distribution system from what was typical in the real estate industry, where inventory was considered as an asset, to one-stage distribution model in which owners directly purchase land through a developer procurement route and save money. Meanwhile, we have developed an apartment management platform that enables construction of apartments through land matching, as well as the online apartment management. In addition, we have constructed a company-wide management system using IT for the aim of streamlining the business operation.​ ​
As a result, we were able to construct an inventory-free business model after three years of efforts, turning the greatest crisis caused by the collapse of Lehman Brothers into the landmark of the Company.
Growth Period 2011-2017
Stock listing on the Mothers market of the Tokyo Stock Exchange (TSE) and strengthening of IT systems for promoting Real Estate Tech
In 2011, we achieved debt-free management. From the business model with inventory which was in line with the conventional real estate industry, we completely transformed into a business model with no inventory. Newly listed on Tokyo Stock Exchange Emerging Market in December of 2015. Furthermore, in December 2016 of the following year, our stocks were switched to the first section on Tokyo Stock Exchange. In recent years, the real estate technology "Real Estate Tech” is gaining attention for its ability to fundamentally change the mechanism of the real estate industry. At our company, we are working to improve the business flow of the real estate industry. In order to provide customers with more efficient services, we promote Real Estate Tech and create new services which can solve numerous problems faced in the real estate industry today. In order to further grow as a Real Estate Tech company, we doubled the number of IT engineers since the IPO in 2015 in order to strengthen our IT system.
2018 -
For further business expansion, we changed our company name to "TATERU".
On April 1, 2018, we changed our company name to "TATERU, Inc."
"TATERU" was the name of our main business line. By using the sevice name TATERU as our company name, we can further enhance our name recognition and brand power in this industry.
We aim to accelerate the development of IT-based services in the future and evolve into a company that can represent "Real Estate Tech" of the next generation.
About us

CEO Message